"We definitely WOOD wear it!"
The 21st century fashion trends should adopt two main elements. Aside from it's look, it also should deliver something that could help our planet. WeWood's analog and digital chronometer style blends very well with four type of hardwood materials they used, like Red Wing Celtis for brown, bony for black, Maple for beige, and Guaiaco (a tree native to South America) for green.
Wood, according the WeWood, is recyclable, biodegradable, toxic-free, and lasts forever. Besides requiring less fossil fuels than conventional watch materials such as gold, silver, platinum, or stainless steel, wood also traps carbon dioxide from the atmosphere.
|Bottom-up: Crono Brown, Crono Beige, Date Army, Date Black, Date Beige/Brown|
|1st row: Date Beige, Crono Black, Date Brown/Army ; 2nd row: Date Beige/Army, Crono Army, Date Brown|
Each WeWood watch is priced at USD 119. For every watch sold WeWood plants a new tree thanks to a partnership with American Forests and Global Releaf.