Together, Beyoncé and her 'fashion designer' mom, who is also her stylist, Tina Knowles, will be launching a new concept for junior apparel label for their fashion line Deréon. The collection inspired by the sense of style of Beyoncé's alter ego called Sasha, which also the name of her third solo album "I Am... Sasha Fierce".
About the collection, Tina said, is "edgier and trendier and reflects Sasha Fierce’s daring and outgoing attitude."
"The line really exudes a different side of my personality, which I am grateful that I can express”, said Beyoncé in a statement.
"When the tour started, we noticed the definite style of it,” Tina explained. “Thierry Mugler designed the clothes for the tour, but we really wanted to celebrate the style and interpret that into a collection.” Tina added.
The collection consists of a full range of sportswear, outerwear, handbags, footwear, eyewear, lingerie and jewelry. Price will range from $25 to $75 and will be available around September.
Below we are giving you updates from the newest Deréon collection for Fall 2009,
Destructed ripped jeans
From heels to sporty shoes,
Heavily studded ankle boots
Sneakers with gold glitter velcro-strap.